Tin tức mới nhất về: Digital economy

Abstract: In the context of national digital transformation and the development of the digital economy, connecting OCOP products from ethnic minority and mountainous areas to e-commerce platforms is emerging as a crucial solution for expanding markets, enhancing product value and fostering local economic development. Leveraging local knowledge, cultural identity and distinctive raw materials, many OCOP products from ethnic minority communities have gradually gained access to e-commerce platforms, thereby boosting revenue, building brand recognition and creating sustainable livelihoods for local residents. This article analyzes the role and current state of connecting OCOP products via digital platforms, evaluates associated opportunities and challenges, and proposes key solutions to enhance the effectiveness of e-commerce adoption. In doing so, it contributes to fostering digital transformation, developing community-based economies and achieving sustainable poverty reduction in ethnic minority and mountainous areas.