Analytic
Thứ hai, ngày 02/01/2026

Tin tức mới nhất về: spiritual tourism

Investigating the causes of the commercialization of festivals and finding solutions to overcome it

Investigating the causes of the commercialization of festivals and finding solutions to overcome it

English review | Minh Hong - 11:14, 10/04/2026
(DTTG) - Abstract: Vietnamese festivals are inherently a transcendental space, where people seek harmony between the individual and the community, between reality and spirituality. However, under the pressure of the market economy and the shift in social values, festivals are gradually becoming materialistic. Commercialization is not simply the appearance of buying and selling activities, but more fundamentally, it is a transformation in the nature of cultural behaviors. This article delves into an analysis of the commercialization of traditional festivals in Vietnam within the context of global integration. Through commercialization approaches, it’s not just the intrusion of buying and selling activities into sacred spaces, but also a transformation of the very nature of religious belief. With 4 core groups of causes: (1) Deviation in the spiritual consciousness of modern inhabitants; (2) Pressure for local economic growth; (3) Disruption of the community’s role as a subject; (4) Gaps in state management, from which to propose strategic solutions to restore the real value of the festival, with the community at the center of all conservation activities.
Tuyen Quang Province: A land of spiritual tourism

Tuyen Quang Province: A land of spiritual tourism

English review | Ngoc Lan - 13:17, 22/02/2026
(DTTG) - Tuyen Quang is one of the impressive spiritual tourism destinations with many ancient and sacred pagodas, temples and shrines. Associated with Buddhist holidays, Mother Goddess worship, anniversaries of historical and cultural relics are spiritual festivals that are rich in distinctive traditional cultural features.